Monday, May 25, 2020

What Makes A Story Faustian - 1867 Words

As human beings, we all have limitations. We have limitations because after all, we are mortal beings and there are just some things we cannot do. But as humans, we are constantly seeking power far beyond our mortal limitations. Humans always want more, whether it is possessions, money, attention etc. We are never satisfied, never full. This characteristic of humanity goes back thousands of years, even to the creation of man. Since the dawn of mankind, humans have attempted to gain more by any means necessary, which is evident in Faustian stories. In Faustian themed stories, the main character often resorts to selling their soul to the devil, in a search for power beyond their human limitations. And although Faustian themed stories†¦show more content†¦Marlowe?s version was written in 1588, and the centuries since have seen many a variation of popular Faustian-themed stories. Some of the most notable works are: ?Faust?, ?The Devil and Daniel Webster?, ?Young Goodman Brown?, and ?The Devil and Tom Walker?. Johann von Goethe?s ?Faust?, although written close to 200 years after Marlowe?s ?Doctor Faustus?, became the origin for subsequent Faustian themed stories.[v] Authors used Goethe?s work as a reference point because his had a more realistic and darker feel to it. He didn?t portray the devil as jovially as Marlowe had, and emphasized the consequences of selling one?s soul. He made it a point to show that the human quest for knowledge beyond humanity?s capability was what caused the dire consequences of the deal, while Marlowe used a quest for power. Although Goethe went in a slightly different direction than Marlowe, he still stayed true to the original. Marlowe?s had a main theme of the conflict between human aspiration and human limitation.[vi] Faustus, the main character of ?Doctor Faustus?, is attracted to powers beyond his capability. He romanticizes about the idea of having other worldly powers, and vows to achieve them by

Thursday, May 14, 2020

The Homeless †Mentally Ill, or Just Lazy Essay - 1140 Words

The Homeless – Mentally Ill, or Just Lazy? What causes homelessness? Is homelessness the result of job loss? Does it result from drug and alcohol addiction? Just who are the homeless? The homeless are a mixture of people with many different problems. Many of them are mentally ill patients released from institutions. Some are single women with children. As John Grisham stated, 40% are substance abusers (Grisham 14). Some of the homeless want and need help, but to others being homeless is a conscious choice. The choices a person makes will largely determine what kind of life he or she has. Outside factors, such as unexpected job loss, may drastically alter a person’s lifestyle for a while, but most people get back on their feet†¦show more content†¦The deputy quit General Motors and now evicts people from their homes. Mr. LeFevre decided to stay at the steel mill, even though he dislikes it. Mr. LeFevre felt he was trapped in a job he hated. He had no pride in his work and felt degraded to be just a laborer (Terkel 210). With the responsibility of providing for a family, he felt he had no choice but to put up with the bad treatment and harsh working conditions. The only way he could deal with it was to go to the local tavern, drink, and get into fights. At one point in his story he said when he was single he would quit a job if it didnt suit him. He wandered around the country and was free. But once he had a wife and children, he realized it was up to him to support them. If not for his family, Mr. LeFevre might have ended up jobless, alcoholic, and even homeless. Even though he was discontented with his life and the choices he made in his work, he hoped his children would go to college and have better lives. Tom Kay, the spokesman and lobbyist for General Motors shown in Roger and Me, said companies do not have the responsibility to take care of people from the cradle to the grave. This was the expectation in towns like Flint in years past. Now, however, most people are aware they will be employed by many different companies in the course of their working lives. Also, as a result of the slump in the auto industry at that time, Michigan and other states learnedShow MoreRelatedThe Effects Of Today s Media On The Homeless Community Essay1696 Words   |  7 PagesThe Effect of Today’s Media On the Homeless Community Brad Jones Cisco College Introduction In today’s society, you see an outstanding amount of homelessness in the streets with no sign of stopping anytime in the near future. These numbers continue to climb with the majority of people blaming it on the homeless individual either being too lazy to get a college (sometimes even high school) degree, too lazy to go and at least try to get a job or a combination of both. With this thought process inRead MoreHomelessness : Extreme Poverty And The Urban Housing Crisis913 Words   |  4 PagesMost individuals believe that more individuals are single, but â€Å"216,197 are people in families,† and â€Å"362,163 are individuals,† (â€Å"Snapshot of Homelessness). Homelessness affects everyone, from families to individuals and veterans. In the veterans homeless population there is â€Å"currently over 2.2 million women Veterans in the United States, comprising approximately 10 percent of the Veteran population† (Hamilton). Anthropologist studying homelessness on a macro and micro level. An important ethnographyRead MoreEssay on Homelessness in the United States1520 Words   |  7 PagesHomelessness in the United States During the 1980’s the number of homeless people, those without a house in which to reside, increased at an alarming rate. Many analysts have given much time and thought as to the reasons that this phenomenon occurred. They cite economic instability and government policies with facts and figures to support their work. Beyond the research and cold statistics that explain this event, are the victims, and those that worked to help relieve their hardship. An interviewRead MoreHomeless People And The United States1648 Words   |  7 Pagesany major U.S. city poses an all too familiar challenge: avoid the gaze of the scores of homeless people begging on the sidewalks. While you might spare some change to a particularly disheveled looking woman, or a couple trying to buy food for their dog, it is customary to keep your head down in fear of interacting with one of the violent, homeless drunks that litter city streets. Conflict between homeless people and the housed population is not a new phenomena in the United States. With one ofRead MoreHigh School Should Be The Time Of Your Life1168 Words   |  5 Pagesours. The stories of the homeless are often assumed to be financial hardship. Maybe getting laid off, or a physical ailment that left them unable to work. What may seem surprising is one major cause adding to the growing number of homeless people in America is mental health. Doak (2006) describes a 2005 study in California’s healthcare system that reported that 20% of schizophrenic patients, 17% of bipolar patients and nine prevent of patients with depression were homeless (p.15). This study showsRead MoreOur Obligation to Help the Homeless928 Words   |  4 Pagesof us can do something to help those suffering. And it’s our sole responsibility to help those in need, including the homeless. A common stereotype for the homeless includes being lazy or unwilling to help themselves. However, homelessness is often a direct result of poverty and a lack of affordable housing. But for those remaining they include substance abusers, the mentally ill, or more often than not caught in a cycle of hard times. 1 in 7 people were at risk of suffering from hunger in the UnitedRead MoreNot A Day Goes By The City904 Words   |  4 PagesNot a day goes by in the city where homeless people can been seen sleeping in parks, or standing in street corners holding cups for spare change. These men, women and even adolescents with disheveled appearances seem catch our eyes are we pass them on the streets. We see them as we pass by, but often ignore them because we don’t want to be bothered with the question â€Å"can you spare a dollar, or some change for coffee?† We tend to look beyond the person and only to think of them as a burden to societyRead MoreEssay on The Homeless Are NOT Bums770 Words   |  4 PagesJust because one homeless person has committed a crime or used the money he has collected on things such as alcohol or drugs does not mean that every homeless person is going to be like that. Many homeless people are Vietnam veterans, have a mental illness, or cannot survive in this economy which we are in. I have had a few experiences with homeless people but there is one which is unforgettable. It is much like when Nathaniel Ayres begins yelling at Mr. Lopez then proceeds to apologize later onRead MoreHomelessness : An Epidemic Across The United States1066 Words   |  5 Pagessolutions have been implemented that would fix the causes of this horrendous issue. Funding for programs that assist the homeless and homeless prevention programs is abysmal, while the costs incurred due to such a large homeless population continue to rise. Over the past century, a variety of acts and programs have been put in place that has dramatically affected the homel ess population of the time, both positively and negatively. This problem can be directly linked to the outcomes of these actsRead More Homelessness is a Decision not a Condition Essay903 Words   |  4 Pagesis a Decision not a Condition Homeless people are not always the victims that the media have portrayed them to be. The alarming fact is that many of the homeless are there by choice. Dont get me wrong, I am not trying to portray all homeless people as lazy people who dont want to take care of themselves. This couldnt be further from the truth. In my experience with the homeless they are usually either in bad health, addicted to drugs, mentally ill or a combination of any of these. To

Wednesday, May 6, 2020

Lady Macbeth as the Real Driving Force Behind the Murder...

Lady Macbeth as the Real Driving Force Behind the Murder of King Duncan Even though Macbeth is actually the murderer of King Duncan, It appears that he commits this murder reluctantly and should not be blamed for the murder or bear the full responsibility of the murder. The three witches and Lady Macbeth actually played significant roles in cajoling Macbeth into committing the murder and could be argued that Lady Macbeth is the real driving force behind the murder of King Duncan. Witchcraft was a strong influence in Shakespeares time. People believed in the power of witches and their powers were widely recognised by everyone. The play Macbeth was written as a†¦show more content†¦The points stated above helps to highlight the roles played by the witches in the murder of King Duncan. Most people also believe that Macbeth is responsible for the murder of King Duncan. Macbeth actually murders King Duncan, this makes him directly involved in the murder but it can be argued that he was lured by Lady Macbeth and conned by the witches into committing this murder. Lady Macbeth reads the letter from Macbeth informing Her of His encounter with the witches and Lady Macbeth feels Macbeth will be incapable of the murder as she says Glamis thou art, and Cawdor; and shalt be What thou art promisd. Yet do I fear thy nature; It is too full o the milk of human kindness. Lady Macbeths soliloquy in Act1 Scene5 shows that Lady Macbeth intends to persuade Macbeth into killing the king Hie thee hither, That I may pour my spirits in thine ear, And chastise with the valour of my tongue All that impedes thee from the golden round, When Macbeth entered, he was persuaded by Lady Macbeth to commit the murder and this actually made him over ambitious. Macbeth is intrigued by the witches p redictions and is keen on knowing more. He thinks of the possibility of becomingShow MoreRelatedLady Macbeth as the Real Driving Force behind the Murder of Duncan592 Words   |  3 PagesLady Macbeth as the Real Driving Force behind the Murder of Duncan I agree with the title that Lady Macbeth is the real driving force behind the murder of Duncan. The role that Lady Macbeth plays in the murder of Duncan is affected by many factors. In this essay, I will examine how her role was the real driving force in the murder of Duncan. We would look at the relationship of Macbeth and Lady Macbeth, fate, and also prophecy of the witches. The witches’ prophecyRead MoreLady Macbeth as the Driving Force Behind the Murder of Duncan in William Shakespeares Macbeth1424 Words   |  6 PagesLady Macbeth as the Driving Force Behind the Murder of Duncan in William Shakespeares Macbeth Macbeth is a very exciting play containing all kinds of plots and murders. Many of the characters deceive one another in some form, and are generally very treacherous. Two of the most dangerous characters in the play are Lady Macbeth and her husband, Macbeth. Together they commit a most dreadful crime by killing the King; Duncan. It is for this reason that it is difficult to determineRead MoreLady Macbeth as the Real Driving Force Behind the Murder of Duncan889 Words   |  4 PagesLady Macbeth as the Real Driving Force Behind the Murder of Duncan Although in this play it is true that Macbeth murders Duncan and he willingly states, â€Å"I have done the deed† to his wife after the murder I believe that he is not completely to blame for this act. I believe that the witches are originally to blame. Without the witches casting the spell to influence the murder or even just giving Macbeth the idea of becoming King through these means, the murder plot Read MoreLady Macbeth Ambition Essay1029 Words   |  5 PagesLady Macbeths own abition is the real driving force behind Macbeths actions Discuss In play Macbeth, Lady Macbeth is one of William Shakespeare’s most dominant and frightening female characters, known for her ambitious nature. As Macbeth’s wife, her role is significant in his rise and fall from royalty. During Shakespearean times, women were regarded as weak insignificant beings that were there to give birth and look beautiful. They were not thought to be as intelligent or equal to men. ThoughRead MoreEssay on Macbeths Murder of Duncan in William Shakespeares Macbeth669 Words   |  3 PagesMacbeths Murder of Duncan in William Shakespeares Macbeth Various different influences act upon Macbeth causing him to murder Duncan. The main ones are his ambition, his wife and the witches. At the beginning of the play, Macbeth is a brave warrior, described as noble and valiant, who knows his place and is a loyal servant to the king. Then a small seed planted in his very fertile head, grows very quickly. In other words, Macbeth has a hidden desire deep inside, Read MoreTheme Of Ambition In Macbeth1277 Words   |  6 PagesShakespeare’s play of Macbeth tells a tragedy that was caused by the major theme of ambition, which is greatly emphasized throughout the story by having Lady Macbeth, a key character whose ambition will push her husband Macbeth to the edge along with his flaw of being too ambitious where the two become the driving force of the play that will eventually seal their fate. In the play, Macbeth who is the main character has the flaw of having too much ambition but his conscience will hold back his desiresRead MoreWilliam Shakespeares Macbeth, also known as The Scottish Play is one of the most distinguished1500 Words   |  6 PagesWilliam Shakespeares Macbeth, also known as The Scottish Play is one of the most distinguished pieces of literature ever created in history. Written in the early 1600’s, this play embellished tragedy touching upon themes such as death, fate, war, and power. Characters such as Macbeth and Lady Macbeth became iconic and often imitated in theatrical work. Today, Macbeth still reigns supreme throughout the globe, and known to be on of Shakespeare’s many treasures. The production has been put on worldRead MoreTyranny in Macbeth874 Words   |  4 PagesThe only character responsible for the tyranny of Macbeth is the man himself. Discuss. In the Shakespearian play, Macbeth cannot be solely responsibly for the tyranny that he causes. Macbeths close relationship with lady Macbeth and his own ambitions to become king lead him to many evil actions. This relationship causes many fatalities, which is turn leads to changes in the personality of lady Macbeth and this can be seen, as she has difficulty in coping with the situation that she has put herselfRead MoreThe Female Characters Of Shakespeare s Macbeth1731 Words   |  7 Pagesconsideration. At first glimpse into the tragedy of Macbeth, the reader would assume Macbeth, along with his other male counterparts have the most control over their own agency as well as the agency of the women in their lives; however, this notion is not fully accurate. It is Lady Macbeth and the witches who are the true driving forces behind Macbeth s gain and loss of power regardless of the stereotypical notion that it is men who hold all the power. Macbeth holds no agency over himself until a briefRead MoreAmbition in The Great Gatsby by F. Scott Fitzgerald and Macbeth by William Shakespeare869 Words   |  4 Pages Any goal in life is achieved through ambition, fueled by determination, desire and hard work. Ambition maybe a driving force to success or to a pit of failure, the path chosen by an individual determines the end. Remember that any goal to be fulfilled needs desire, desire that strives to do good or greedy desire that is selfish. Also the actions that contribute to our ‘hard work’ need to be morally and ethically right to enjoy the sweet success. However, when the desire and determination is

Tuesday, May 5, 2020

Study of Business Environment The Essay

Question: Discuss about the Essay for Study of Business Environment? Answer: History of Armani Giorgio Armani S.p.A is a famous Italian style house that was founded by Giorgio Armani. Armani is a private company that designs, manufactures, distributes and sells ready to wear, leather goods, shoes, eye wears, cosmetic, home decorations and jewelries. Being a successful fashion brand in the world Armanis new mission is to claim 20% of the smart phone and ipad using yuppie crowd by motivating them to download Armani accessories applications (Stankeviciute 2012). They are also planning to launch a new set of accessories for metro-sexual and gay males. Currently Armani is a prestigious shopping destination with an objective to capture the rich customers of the market (Potvin 2012). However, the authority of the company has decided to take a long-term objective to transform the brand into a luxury shopping center where every member of the society can buy fashion accessories. Different types of organizations such as Wal-Mart that leads to a string of hypermarkets, mark down unit stores and grocery stores targets customers who look for low price products and accessories (Pope and Pope 2015). Purpose of Wal-Mart is to keep the prices of their products as low as possible. Another organization like Lamborghini which is a luxury sports car manufacturer company, serves to manufacture high price cars. Purpose of their organization is to sell cars to the rich customer base of the market. Stakeholders of Armani Being a responsible fashion company, Armani not only focuses to gain maximum profit, but also balances its objectives and interests with their stakeholders (Giacosa 2015). Consumers, suppliers, employees and collaborators are the key stakeholders of Armani. The company has taken two objectives that are fulfilling the social expectations of the stakeholders .They are working towards reducing the environmental impact.. Action of Armani towards their stakeholder is mentioned below, Dimension of Context Stakeholder of reference Behavior of Armani Environment Environment They are using raw material for their products that has a low negative impact on the locality and workers. Optimize the utilization of resources used in construction and distribution. ( energy, water) They regularly enhance their creative and productive models by using cradle to cradle logics. Social Social places, employees and customers Authority of Armani respects the communities of workers, suppliers and employees. Act in accordance with the rules and regulations released by ILO. Armani ensures that they provide qualitative satisfactory products to their customers. Media Media Armani places their customers at the centre. The company uses social Medias and World Wide Web to communicate with the customers. Authority of the company avoids anything related to green washing and ethical washing campaigns. Artistic Art and culture The management of the company gives equal importance to the different culture, landscape and territory of the customers. Table 1: Process followed by Armani to satisfy their stakeholders (Source: Cherny and Agnes 2016) Stakeholder analysis matrix Stakeholder analysis is done by the organizations to develop a helpful rendezvous plan. A very popular technique of stakeholder analysis is Stakeholder Matrix. Here stakeholders are plot in two variables. Figure 1: Stakeholder Matrix for Armani (Source: Culasso and Mazzoleni 2012) Box A: Stakeholders who sit in this box have a high degree of authority on the company. For Armani, customers and culture of the locality will fit in this box (Solaimani, Guldemond and Bouwman 2013). This implies that Armani needs to establish strongrelationship with their customers. Box B: These stakeholders are very important for the company as they are essential part of their success but haslow influence. For example, a new product of Armani might be beneficial for marginalized groups like indigenous people, youth and seniors but they have less contribution tothis development (Arrigo 2013). Box C: These stakeholders have high influence who can affect a company directly. In Armani, financial administrators play this role of important stakeholders. They can exercise considerable discretion over funding disbursements (Kozlowski et al2015). Therefore, it can be said that these stakeholders are the sources of significant risk and they will need careful monitoring and management. Box D: Stakeholders in this box have low or no contribution over a company. Therefore, they do not need monitoring (Caniato et al. 2012). Benefits and constrains of Armani is different economy Free economies and command economies are two extreme points in the in the field of economic activity. The preliminary difference between the free and command economies is the divisional process that the labor or factors of production follow. There is also a major difference between these markets, that is the pricing strategy is different for the two markets (Bellina 2014). The free economy is subject to unplanned activities, and it can be characterized by the feature of it independent nature. No central authority controls the free market; therefore, the price is determined solely by the interaction of demand and supply of goods and services. On the other hand, a command economy is organized and managed by government officials who also own the factors of production. In the free market, the economy enjoys certain advantage of private ownership of the factors of production. The companies operating in such a market are also subject to voluntary exchanges (Gindt and Potvin 2013). The main disadvantage of this type of economy is, ads there is minimum level of government intervention sometimes the pricing of the product is not appropriate. The companies operating in the command market enjoys the advantage of planned allocation of resources also guided by a central authority. Moreover, under this type of market structure, the governments own all the resources like land, labor and capital. Therefore, the company just has to take the responsibility of efficient and effective production. The main disadvantage of this system is the centralized structure. Sometimes the government may under price the products. To look at the specific requirements of the question, it will be perfect to conduct the PESTEL analysis of Armani. The PESTEL analysis is basically a market analytical tool or framework that is used to analyze the effects of macro environmental factors that may impact on the organization. Political: The basic political factor that affects Armani is its stretch; it has recently expanded its business into the Asia Pacific market. Again in Shanghai, China Armani has built an Emporio Armani store and planning to open up 30 more stores in that region in the recent years (Dimitrakopoulou 2015). It has also expanded its business to luxury hotel sector, for this it has partnered with Dubai developers. Economic: As Armani is the sole owner of the brand, it has the advantage that it has no debt due in the market. Armani group is in a constant process of growth, it has increased its sales by 15% than that of in the 2012. It has also boosted up its net worth by 1.2 billion dollars. Most of the growth factors of the company come from China, in China the sales increased by one third of the total sales. Social: Armani is the organization, which has the capability of fetching favor from the wealthiest and most influential figures in the society. In the context of corporate social responsibility, the perfumes manufactured by the company may contain certain chemicals that can be hazardous (Kennedy 2013). Technological: The organization is currently using most advanced technologies like nano technology and online sales. Environmental: The company produces organic products, which are friendly with the environment. However, the company is also concerned with their products that are using animal furs as PETA is keeping an eye on the company. Legal: According to the rules and regulations of Italy, Armani has agreed to use enhanced technology and materials to reduce carbon emission from their factories. Besides, per hour payment for workers has increased from $6.55 to $7.12 due to change of employment rules in Europe. Armani is also forced to follow this payment structure which have affected their revenue slightly. Affect of fiscal and monetary policy If there is a fall in the general income tax level, the cash in hand of the individuals will rise. Therefore, with the excess cash in hands people, there will be an increase in the purchasing power of the individual (Dosi et al. 2015). Thus, they will buy more when there is a fall in the income tax. If the value of pound rise, people in foreign country will find the products of Armani cheaper, they will buy more with the appreciated currency. In the rate of interest falls investment will decrease as result cash holding tendency will decrease, therefore there may be an increase in the demand for Armani (Dosi et al,. 2015). Increase in unemployment will definitely reduce the demand for Armani products. As increased unemployment reduces the income of the society, demand falls. An increase in the government expenditure decreases the money supply in the economy and therefore reduces the demand for luxury goods like Armani products. Government related regulations The government related regulations like competition-based policies may affect the businessof Armani. The popular brands like Armani generallyoperates in a monopoly market. However, as the buyers are less the governments policy based on the market will not affect the business of the company largely (Wilensky 2015). Anew competitor might enter, and the company has built a good reputationenough to compete with any other luxurious brands. Relation of Market structure with pricing and output Market structure is known as the relation of different rudiments binding buyers, sellers including agents and goods together. Those rudiments are number of agents and buyers or sellers, buying and selling power of agents and their potential to influence prices, potential conflict among agents, manufacture level, competition level, differentiation in case of product quality, ease of entry in the market and exit from the market (Baldwin and Scott 2013). Agents of acompany influence the pricing decision of that company. For example, if a market has strong competition and the competitor companies have already gained strong brand loyalty then a new company will not decide to compete by setting higher prices (Chung and Chuwonganant 2014). Pricing decisions of a business is determined by considering all the influences and strengths of the market structure elements and adjusting their internal product pricing decisions accordingly. Impact of market forces on organization There are varieties of market forces that are important to improve the performances of a company. However, customer responsiveness, information demand and cost pressure are three market forces that primarily affects the performances of an organization. Quickness in responding and serving to the customers will help an organization to gain competitive advantage over their rivals. Many companies are eager to collect payments from their customers for purchasing any product or services (Allais et al,. 2015). However, when those customers want to return those products they have to wait months. Armani has made their marks in case of customer services, as their customers do not have to wait to change or return any product. Increasing emphasis on information demand needs that higher authority of all levels help to expand information and communication technology capabilities. They also work to make sure that information and communication is made available to those employees who need it on a regular basis. Leaders of Armani are continuously applying global transformation and process improvement efforts to increase efficiency and productivity. This will help the company to improve overall performances by reducing cost pressures. Business and cultural environment of Armani Business environment of Armani is divided in two parts which are internal business environment and external business environments. Those two business environments of Armani can be described using SWOT analysis. Strengths and weaknesses of Armani are their internal business environment where opportunity and threats is their external business environment. Strengths: Most of the companies expand their businesses by going into related businesses. Fashion brands expand their businesses by going into correlated businesses like cosmetics. But Armani has jumped into businesses that are linked to fashion but do require an entire different world of skills, infrastructure and operations (Gind and Potvin 2014). The company has invested in furniture (Armani Casa), confectionary (Dolci), flowers (Fiori) and hotel chains in UAE. Weakness: One and only weakness of Armani is they have no chosen successor or path to succession after Giorgio Armani. Besides, Armani is also the only shareholder of the company. Opportunity: Fashion products and goods have become more global and popular. Younger generations are growing in previously hard to break in countries like India and China as fashion information is being shared with them via technologies such as the smartphones and the internet. Therefore, Armani has a great opportunity in those countries. Threats: Chinese organizations are continuously looking for fashion brands in Europe that they can acquire. For example Li and Fung has acquired Cerutti House recently. Therefore, these companies might launch hostile bid for Armani. Cultural Environment of Armani strongly supports the marketing power of media stars. Founder of the company Giorgio Armani was the first designer who established a long relationship with Hollywood when he designed Richard Geres wardrobe for the 1980 film American Gigolo. After that, the company totally adopted the celebrity culture by using Lady Gaga, Ronaldo and others in their celebrity advertisement campaigns. Significance of international trade and globalization Globalization has offered lots of advantages to fashion industry and other industries. Due to globalization, different countries are used to produce goods and services they are able to do most efficiently. Globalization has also allowed Armani to manufacture much wider variety of products which has helped them to acquire more customer attraction. Because of globalization, more and more companies are coming forward and providing fierce competition to the existing companies (Lenzen et al,. 2012). Because of the competition, companies are forced to reduce their product prices, Armani had to do the same which has affected their economic growth. The biggest advantage of globalization is the fashion companies can promote their brand in different countries. For example, Armani is now entering Indian and Chinese markets where the demand of fashion accessories where almost nil few years ago. Armani is also getting benefited by the International trade that is allowing them to improvetheir sales. Due toInternational trade, Armani can offergreater variety of goods to the customers of several countries. International trade is working to promote efficiency in production. They are helping countries to acquire better method of production which in turn keeps the cost down. Vodafone in next ten years British telecom company Vodafone is planning to invest 7,000crore in India between April 2014 and March 2016 to empower their network (Webb 2013). The authority of Vodafone announced that they will spend 10,141 crore to buy small stakeholders in Indian entity which will give them 100 percent control from the 64 percent at present (Webb 2013). They got their permission from Foreign Investment Promotion Board. They will use 60 percent of that 7,000 crore to enhance their data network. This plan is a part of their Project Spring to increase the speed and capacity of its networks. They also said that another 1.5 billion pounds would be invested in emerging markets like Indian, Africa and Turkey. Vodafone is providing jobs and high skill career path for more than 54,000 employees across their twelve EU markets. Vodafone is also helping to minimize the serious issue in European countries which is more than 23% of your Europeans are out of work (Nalwaya and Vyas 2014). Vodafone is allowing more than 1400 new graduates, apprentices and paid interns in their European businesses to help them to learn about the skills required in digital economy. Most of them move into permanent employment with Vodafone. This is why more than 98% employees of Vodafone are from European countries. Chief innovation officer of Vodafone Brazil, Daniel Fuchs is hoping to see UK-headquarter group become firmly rooted in Brazilian market after future rounds of operator consolidation. He is hoping that Vodafone will move for frequencies or something else which is more interesting. However, there are several rumors regarding the consolidation process is going on Brazil and surprisingly in each of those rumors name of Vodafone is present. Recently, it was found that Vodafone is considering to acquire one o the three major Brazilian operators. TIM is their primary target in this case. Vodafone is trying to build a new focus in Brazilian market by buying a network rather than staying as an MVNO. Impact of policies of European Union The policies created by UK government are affecting companies like Vodafone as they are directly influencing their operations. Monetary policies affect money supply, which in turn affects the interest rates, cash, reserve ratio requirements Vodafone. Competition policies aim to keep the market fair and open to all by ensuring that dominant participants of the market undertake the unfair activities (Wallace et al,. 2015). There are different types of market structures like perfect competition, monopoly, monopolistic competition and oligopoly. Policies made by UK government are also affecting these structures of competition. Through their current policy the present government is trying to encourage business efficiency so that UK businesses become competitive international markets which will help to create more jobs. Government is helping the people who cannot find jobs by providing raining via The New Deal rules and regulations. Therefore, companies like Vodafone are getting employees that are more qualified for its company. The government has also made rules and regulations that prevent any sudden rises in prices. They handle things via the Monetary Policy Committee of the Bank of England that sets interest rates. Raising interest rates makes it more difficult for the companies to borrow money. This policy is not only hurting Vodafone but also crating barriers for other companies too. References Allais, O., Etil, F. and Lecocq, S., 2015. Mandatory labels, taxes and market forces: An empirical evaluation of fat policies.Journal of health economics,43, pp.27-44. Arrigo, E., 2013. Corporate responsibility management in fast fashion companies: the Gap Inc. case.Journal of Fashion Marketing and Management: An International Journal,17(2), pp.175-189. Baldwin, W. and Scott, J., 2013.Market structure and technological change(Vol. 18). Taylor Francis. Bellina, M., 2014. Giorgio Armani: Empire of the Senses by John Potvin.Fashion Practice,6(2), pp.301-303. Caniato, F., Caridi, M., Crippa, L. and Moretto, A., 2012. Environmental sustainability in fashion supply chains: An exploratory case based research.International journal of production economics,135(2), pp.659-670. 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